Sortifyd Organizing App And the Future of Productivity; And Interview With Founder and CEO Manish Goel

Staying organized is more challenging and essential than ever in today’s fast moving digital globe. With the personal productivity app market projected to hit $14 billion by 2028, people are shifting from fragmented solutions to all-in-one platforms that simplify life. AI-driven automation, seamless collaboration, and privacy-first organization are reshaping how users manage their digital lives. Sortifyd is a super app designed to streamline everyday tasks, schedules, and documents into a single intelligent system. In this TechBullion interview with Manish Goel, we explore how Sortifyd Magic is redefining productivity and where the future of digital organization is headed.

The productivity and organization app market is booming – what key trends are you seeing in how people manage their digital lives?

The way people manage their digital lives is changing in some really interesting ways. One of the biggest shifts is a move from fragmentation to consolidation. Instead of juggling multiple apps for tasks, calendars, notes, and documents, people want an all-in-one solution that brings everything together seamlessly.

Another major trend is AI-driven automation. It’s no longer enough for apps to just store information, users expect them to actively help them stay organized and more productive, whether through smart suggestions, automated sorting, intelligent planning, or predictive reminders that reduce manual effort.

We’re also seeing a growing emphasis on privacy-first organization. People are more aware than ever of how their data is being used, and they want tools that give them control over their information while still being easy and intuitive to use.

And finally, organization is becoming more collaborative. It’s not just about personal productivity anymore, people want solutions that help them manage and share responsibilities with family, partners, or teams in a way that feels effortless.

These trends are at the core of what we’ve built with Sortifyd, a secure, AI-powered, all-in-one platform that simplifies life, whether someone is managing tasks independently or coordinating with others.

With a projected $14 billion market by 2028, what’s driving this massive growth in personal organization apps? How is consumer behavior changing?

The rapid growth of the personal organization app market is being driven by a few key forces:

First, modern life is more demanding than ever. People are juggling increasingly complex schedules, responsibilities, and information, both at work and in their personal lives. The need for better organization is universal, making these tools essential rather than optional.

Second, technology has made digital organization more intuitive and powerful. Cloud storage, AI-driven automation, and seamless cross-device syncing have transformed how people manage their digital lives. What once required notebooks, spreadsheets, or a patchwork of apps can now be streamlined into a single, intelligent system.

Another major driver is the shift toward work-life integration. With remote and hybrid work becoming the norm, people are looking for solutions that help them stay organized across both personal and professional responsibilities, without constantly switching between different tools.

Finally, the rise of AI and automation is reshaping expectations. People no longer just want a place to store tasks and reminders, they expect apps to actively assist them through smart suggestions, automated workflows, and proactive insights that reduce mental load.

With these shifts, personal organization is no longer just a niche category, it’s a fast-growing market driven by the need for efficiency, clarity, and control in an increasingly complex world.

Could you walk us through how Sortifyd Magic’s Smart Actions work in practical, everyday scenarios? What are some specific examples of tasks it can automate?

Sortifyd Magic’s Smart Actions are a growing library of AI-driven workflows that automate everyday tasks, freeing up time and mental space. Instead of manually sorting documents, creating lists, or structuring plans, Smart Actions do the heavy lifting, turning scattered information into organized, actionable outputs instantly.

For example, scan a pile of papers, and the ‘Organize Paper Clutter’ Smart Action will categorize and store them neatly. Planning a trip? Just describe it, and the ‘Plan Your Dream Vacation’ Smart Action generates a structured itinerary with key details. Need to stay on top of bills? The ‘Organize Bill Payments’ Smart Action will sort due dates and set up reminders so nothing slips through the cracks.

The best part? Smart Actions don’t just generate information, they seamlessly integrate it into Sortifyd’s all-in-one platform, keeping everything instantly available, editable, and shareable. Whether it’s simplifying daily routines or organizing big life moments, Sortifyd Magic turns clutter into clarity, effortlessly.

We’re seeing a surge in AI-powered productivity tools – how does Sortifyd Magic differentiate itself in this increasingly crowded space?

AI-powered productivity tools are everywhere, but most act as separate assistants rather than seamlessly integrating into daily life. Sortifyd Magic is different, it’s not just another chatbot, but an intelligent AI layer built directly into our all-in-one platform where users already manage everything.

Instead of switching between apps, Sortifyd Magic enhances how people organize tasks, schedules, and documents, automating lists, reminders, and plans that are instantly saved and shareable. For families and shared accounts, this means effortless collaboration, keeping everyone in sync without extra steps.

And this is just the beginning. Sortifyd Magic will continue expanding with new Smart Actions and AI-powered features designed around real-life needs, helping users stay organized, reduce mental load, and focus on what truly matters.

With users having an average of 40+ apps on their phones, do you see a broader trend of people moving toward apps that consolidate multiple functions? How does this shift influence Sortifyd’s strategy?

Absolutely. App fatigue is real, and people are shifting toward fewer, more capable apps that integrate multiple functions. Instead of juggling separate tools for tasks, calendars, notes, and documents, users want an all-in-one solution that simplifies their digital lives.

We saw this shift early and built Sortifyd as a super app for life organization, bringing everything together in one intuitive, connected platform. Instead of adding to the clutter and fragmentation, Sortifyd replaces multiple single-purpose apps, making it easier to stay organized and manage responsibilities effortlessly.

Many productivity apps focus on either personal or professional use – what made you decide to address both markets with Sortifyd?

The way we manage life today doesn’t fit neatly into “personal” or “professional” silos. With remote and hybrid work becoming the norm, the lines between work and personal life are more blurred than ever. People need a seamless way to stay organized across both, without constantly switching between different tools, a trend we touched on earlier.

I experienced this firsthand, constantly juggling schedules, documents, and tasks across different areas of life, but with no single system to bring it all together. That’s why we built Sortifyd to work effortlessly across personal and shared responsibilities. It simplifies everyday organization, whether it’s keeping track of family schedules, storing important documents, or managing routines. At the same time, it enables structured task management, collaboration, and effortless information sharing for work and shared commitments.

Sortifyd isn’t just another productivity tool, it’s a life organizer, designed to help people stay in control of everything that matters, all in one place.

You describe Sortifyd as a super app – can you explain what makes it qualify as one, and how this benefits users in their daily lives?

Super apps are designed to consolidate multiple services into a single, seamless platform. Many well-known super apps have emerged from messaging, payments, or e-commerce, expanding over time to offer a broader ecosystem. With Sortifyd, we set out to build a super app from a different starting point, everyday life organization.

Instead of switching between multiple disconnected tools for tasks, schedules, documents, lists, and collaboration, Sortifyd brings these essential aspects of life management into one unified experience. Our vision is to thoughtfully expand this platform over time, integrating valuable services that further simplify everyday life and reduce the need for multiple apps. By building on the foundation of life organization, Sortifyd is evolving into a comprehensive, all-in-one solution designed for real-world needs.

What metrics or feedback have you seen regarding time saved or productivity gained from users who have switched to Sortifyd from using multiple apps?

One of the biggest things we hear from users is how much they appreciate having everything in one place. Instead of juggling multiple apps for tasks, schedules, and documents, they love the simplicity of a single, organized hub where everything works together seamlessly.

Beyond centralization, Sortifyd helps people organize more thoughtfully, often in ways they hadn’t considered before. Many users say it’s given them a better handle on life’s details, whether it’s tracking important documents, managing recurring tasks, or planning ahead with more clarity.

Families, in particular, value how effortless it is to stay connected. With everything shared in real time, there’s no more texting back and forth for schedules, account info, or reminders, it’s all right there when they need it. And for some, Sortifyd has provided an unexpected sense of security, ensuring their loved ones can easily access critical information when it matters most.

Ultimately, the feedback reinforces what we’ve always believed, better organization isn’t just about productivity, it’s about reducing stress, improving communication, and helping people feel more in control of their lives.

The productivity app market seems to be splitting between minimalist and feature-rich approaches. Where does Sortifyd position itself in this spectrum?

Sortifyd was designed to strike a balance between being feature-rich and easy to use. Instead of focusing on just one aspect of organization, it brings together essential tools, like a calendar, lists, document storage, collaborative planning, and more, into a single, seamless experience.

We’ve been thoughtful in how we build each feature, following the 80/20 principle, focusing on the core functionality that delivers the most value while avoiding unnecessary complexity. Many single-purpose apps go deep into one feature but often add layers of functionality that can feel overwhelming. With Sortifyd, users get a powerful yet intuitive solution that simplifies multiple aspects of life in one place.

Think of Sortifyd as a Swiss Army Knife for life management, comprehensive yet flexible. Users can rely on different tools based on their life stage or current needs, whether it’s managing personal tasks, coordinating with family, or planning for a major life event. By eliminating the need for multiple disconnected apps, Sortifyd makes organization effortless while adapting to what matters most at any given time.

As founder, what was the biggest technical challenge in developing an all-in-one app that could effectively handle such diverse organizational tasks and needs?

The biggest challenge in building an all-in-one app like Sortifyd was ensuring it remained powerful without feeling overwhelming. Bringing together tasks, schedules, documents, lists, and collaboration tools into a single platform required careful design to keep things intuitive and easy to navigate.

From a technical standpoint, integrating diverse capabilities into a cohesive, frictionless experience was a major challenge. Each feature had to work independently while still feeling naturally connected within the larger platform. Instead of adding complexity, we focused on creating a seamless experience where users could intuitively access what they need, when they need it, without having to wade through unnecessary steps or features.

That remains a key focus, continuously refining how Sortifyd brings everything together in a way that feels effortless while still being robust enough to handle life’s many demands.

How do you see the productivity app market evolving over the next few years? What role will AI play in this evolution?

AI is set to transform productivity tools from being purely reactive to truly proactive. Instead of just storing information, apps will anticipate needs, automate organization, and intelligently assist users in staying on top of everything with minimal effort.

We’re going to see AI take on more of the heavy lifting, automating repetitive tasks, contextually understanding what users need, and reducing the manual effort required to stay organized. Productivity tools will also become more personalized, adapting to users rather than the other way around.

At Sortifyd, we see AI as a way to ease the mental load of managing life. The goal isn’t just efficiency, it’s about giving people back their time and headspace, so they can focus on what truly matters while their digital assistant takes care of the rest.

With Sortifyd’s global presence, how do consumer preferences for productivity tools differ across markets? How does this inform your product development?

With Sortifyd’s global presence, we’ve found that while the need for organization is universal, the way people approach it varies across markets.

In some regions, productivity tools are primarily used for personal efficiency, helping individuals manage their tasks, schedules, and goals. In others, organization is a more collaborative effort, with a strong focus on managing household responsibilities and family coordination.

We also see differences in feature preferences. Some users prioritize daily routines and scheduling, while others focus more on preparedness through organized document management. Cultural habits also play a role, how people structure their days, store important information, or plan major life events can vary widely.

These insights guide our product development. Instead of a one-size-fits-all approach, we design Sortifyd to be flexible, so users can adapt it to their needs. As we continue to grow, we refine features based on real-world use, making Sortifyd a natural fit for everyday life, wherever you are.